ETF issuers use all sorts of means to get you to invest in their funds, but rarely does it get this direct. Beyond Advisors has filed to launch the U.S. Vegan Climate ETF, an ESG fund that will be "avoiding investments in companies whose activities directly contribute to animal suffering, destruction of the natural environment and climate change". Pretty standard fare until you read the press release that came with the announcement.Here's a clip...That's right! If you don't invest in their fund, 13 animals are going to get it! You've been warned!